Perfume Is the Global Future of J-Pop

It's a warm evening in October and I'm sitting in a dark press box in an indoor sports stadium in Shizuoka, a relatively calm coastal city located about an hour and a half bullet train ride south of central Tokyo. On the floor and in the packed stands below me, fashionable young women in their twenties and 40-something salarymen wearing crisp suits and band merch are seated with their smartphones

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“Their success is also, perhaps most importantly, largely due to their personality-driven individualism, which helps set them apart from Japanese idol groups with rotational members.” この記事書いた人、完全にこっち側の人間だ。