John Battelle's Search Blog Alexa (Make that Amazon) Looks to Change the GameJohn Battelle's Search Blog Thoughts on the intersection of tech, business, and society. (Update: Alexa platform is now live) Every so often an idea comes along that has the potential to change the game. When it does, you find yourself saying – "Sheesh, of course that was going to happen. Why didn't I predict it?" Well, I didn't predict this happening, but… (Update: Alexa platform is now live) Eve
