W+K Tokyo | JUST DO IT TOKYO

During April and May 2007, Tokyo witnessed the energy, self expression and creativity of the city’s youth through W+K Tokyo’s Just Do It Tokyo city attack campaign for Nike Japan. The campaign celebrated the Just Do It spirit of Tokyo’s youth who, rather than being thwarted by the lack of places to play in Tokyo’s concrete jungle, are redefining sport by treating the city as their playground. Thro