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On the website we encouraged users to practice open source by distributing original sound data, motion capture data of Perfume, add-ons for handling data, and example codes for free. This was done in order to communicate Perfume’s interesting music and choreography, and also to visualize the creators and fans that support Perfume. In their world tour these works were showcased and Perfume performe
Each year, around 11,000 members of the global creative communications industries come together to be inspired and educated at Cannes Lions. This is where you can find out everything about attending the Festival as a delegate, from the registration packages available and where you can stay, to the latest news about the world-class seven day learning programme. This year's Festival: 16 - 22 June 20
Happy Hacking: Redefining the Co-creation Frontier 16:00 - 16:45 - Thursday 20 June 2013 In this era of change, new approaches to creativity are essential. Dentsu is bringing the notion and culture of hacking into the world of creativity. This session explores hacking with consumers, instead of the traditional approach to co-creating with consumers. Hacking with consumers brings a new dimension to
The shared goal of Google and music software company Crypton for this direct campaign was to encourage people to participate in creativity on the Web. The target audience is anyone who has the desire to express his/her own creativity through music, illustrations, animations, etc. By appealing to the general public creative possibilities for the future of the Web, the strategy of the campaign was t
The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. We set out to expand this railroad news to create a massive ‘festival’ everyone could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and ‘live’ connection, which is , a 250km wave. We invited people to ‘do the wave’ al
Although the iPhone has increasing numbers of users in the world, it’s generally used by business people for his/her own sake. Our Phone Book project has started by challenging to make it the communication tool between parent and child. All you have to do is to set the parent’s iPhone in the child’s book to enjoy it together, which creates new parent-child communication around mobile phone.
Digitally Led Integrated Campaign Best Digitally Led Integrated Campaign THE FUN THEORY VOLKSWAGEN SWEDEN BLUEMOTION TECHNOLOGY DDB STOCKHOLM SWEDEN Other Interactive Digital Solutions Other Digital Channels CHALKBOT NIKE LIVESTRONG FOUNDATION NIKE LIVESTRONG FOUNDATION WIEDEN+KENNEDY Portland USA
ACT Responsible, EURO RSCG & Kofi Annan Advertising For Climate Justice, 2009 Kofi Annan, former Secretary General of the United Nations and President of the Global Humanitarian Forum, Bob Geldof, and David Jones, Global CEO of Havas Worldwide and CEO of Euro RSCG Worldwide, hold a crisis debate on the human face of climate change and the role that only the creative community can play in changing
Where creativity drives progressFind the perfect pass for you and join us in Cannes | 17–21 June 2024 At Cannes Lions, the advertising and communications industry meets to celebrate the world's best work. Insight from iconic thought leaders, ideas from the world's most innovative companies, and inspiration from every corner of the creative marketing community come together at the Festival – for a
More than 10,000 delegates took part in Cannes Lions this year, making 2008 the biggest Festival to date. Watch the highlights of the week here.For more Festival content such as seminar and master class clips, interviews, jury films and photos, visit Lions+. Online entry into Cannes Lions 2009 opens in February 2009. Work aired or published between 1 March 2008 and 30 April 2009 will be eligible.T
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