Insanely Simple « ObservatoryThe spectacular success of Apple is well known—but that’s not to say it’s well understood. How is it that Apple could so consistently outthink and outmarket monoliths who possess greater resources or market share? The answer is surprisingly uncomplicated. Insanely Simple: The Obsession That Drives Apple’s Success To Steve Jobs, Simplicity was a religion. He built a company based on its principles,
