For Your Sunday Bullshit Reading: Search Ads Are "Misdirection" Advertising
SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land account, log in now. Otherwise, register here! TechCrunch has a guest article today about internet advertising that sounded interesting until I got to the part about search ads as “misdirection.” At that point, I re
Why Advertising Is Failing On The Internet | TechCrunch
Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” he writes. The views he expresses
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