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This article is included in these additional categories: Analytics, Automated & MarTech | Boomers & Older | Broadcast & Cable | Media & Entertainment | Men | Social Media | Television | Women | Youth & Gen X The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen. Online Video – Th
Social Networking Rises, Especially Among Younger Set Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project. Pew research indicates that in 2009, 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults int
This article is included in these additional categories: Analytics, Automated & MarTech | Creative & Formats | Magazines | Television Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a study by McPheters & Company conducted in cooperation with Cond? Nast and CBS Vision. The research, which e
This article is included in these additional categories: Analytics, Automated & MarTech | Automotive | Brand Metrics | Paid Search | Retail & E-Commerce | Search Engine Optimization There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity, recall and purchase intent, according to results from a Google-sponsored eye-tr
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