Support for this study was provided by Apple. The conclusions and opinions expressed are exclusively those of the authors. The Success of Third-Party Apps on the App Store Juliette Caminade, Ph.D. Markus von Wartburg, Ph.D. April 2022 The Success of Third-Party Apps on the App Store 1 In recent years, the role of “big tech” in shaping options for developers, content creators, and users in digital