Google Developers Blog: Experimenting with VR Ad formats at Area 120Posted by Aayush Upadhyay and Neel Rao, Area 120 At Area 120, Google's internal workshop for experimental ideas, we're working on early-stage projects and quickly iterate to test concepts. We heard from developers that they're looking at how to make money to fund their VR applications, so we started experimenting with what a native, mobile VR ad format might look like. Developers and users have to
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