Online viewers start leaving if video doesn’t play in 2 seconds, says study – Old GigaOm

As revenues decline for traditional forms of online advertising, video is emerging as a bright spot for many media companies. It offers an opportunity for long engagement and hefty ad rates — but also a challenge to make it work. A new study reports that faster internet connections have made viewers more impatient, and that people begin abandoning videos if they don’t load within two seconds. Ever

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Online viewers start leaving if video doesn’t play in 2 seconds, says study