App Store Optimization (ASO): Improve Your App DescriptionApp Store Optimization (ASO): Improve Your App Description App Store Optimization (ASO) May 30, 2012 In terms of optimizing your App Store listings (ASO) we already talked about how to choose your app name and keywords for an iPhone app, which are the most important things to do to get found by a search in the App Store. But once a user found your app, you still have to convince him to download it
