With the return of Belkin founder Chet Pipkin in 2012 Belkin introduced a new identity designed by Wolff Olins. According to the official rationale the dotted silhouette Belkin brand identity is committed to creating people-inspired products that help all of us stay seamlessly connected to the people, activities, and things we love. With the new 2012 brand logotype and logo, Belkin communicates it