Where Fashion Gazes at Itself (Published 2011)
WHEN Rich Tong, the fashion director at Tumblr, the popular blogging platform, learned that the model Coco Rocha had started using it, he e-mailed her to say hello. She later dropped by Tumblr’s Gramercy Park offices in New York, where Mr. Tong introduced her to Jamie Beck, a fashion photographer with her own Tumblr blog, fromme-toyou.tumblr.com. The two set up a photo shoot. Mr. Tong asked Oscar
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Q. & A. With Valentine Uhovski, Tumblr's Fashion Evangelist
