Japanese-Style Search-By-Blabla Ads Fail SometimeThis is a follow-up post for my monthly column on The Japan Times, Why do Japanese advertisers suggest Internet-search keywords?. There I explained why many of paper/TV ads in Japan are asking people to search by keywords, instead of typing URLs. Soon after the column was published, I got a question from a reader if I can name a real example the advertiser failed on the search-keyword method, i.e.
