A Korean Beauty Brand Debuts a Quirky VR Ride at the Shanghai Disney Resort
Innisfree is an eco-friendly Korean beauty brand that's ubiquitous in Chinese malls. Its latest location is in the shopping center at the new Shanghai Disney Resort, where it got into the amusement park spirit with its own VR bike ride. What does biking have to do with beauty? The skincare brand is known for sourcing ingredients on Korea's Jeju Island, a natural paradise popular with Chinese touri
Five Takeaways From CES
The new year kicked off once again with the Consumer Electronics Show, where more than 200,000 attendees descended on Las Vegas to walk through 2.5 million square feet of trade show space spread among eight locations. Notably absent this year were any huge announcements, but that didn't stop marketers and agencies from prowling the show floors and conference rooms of Sin City to glimpse the future
Should Adland Join the Communications War on ISIS?
Madison Avenue has helped the U.S. government fight everything from wartime foes to teen smoking. But now that Washington is locked in conflict with ISIS, a deadly enemy with sophisticated propaganda skills, adland seems very far from the front. Where are the country's best communications professionals during the propaganda battle of our time? Many have ideas to help, even for a conflict that does
Apple Runs First Watch Ads: 12 Pages in Vogue
The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads. The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a rubber-banded Sport and a golden, luxury Edition -- appear against stark white backdrops. Apple's appearance in V
How Coke, VW, Nokia and Others Use 3D Printing in Marketing
3D printers may have been considered a novelty just two years ago, but the technology has become increasingly prominent not just in manufacturing -- as a way to actually produce physical products -- but also as a neat marketing tool for brands. Clients are incorporating 3D printing into their branding efforts in various ways, some fun and gimmicky and some quite useful. For example, on one end of
Google and Volkswagen Launch 'Smileage,' An App to Make Your Drives Social
"Smileage," Volkswagen's ultra-social driving app created as part of Google's "Art, Copy and Code" program, gets a new video showing just how it can make your drives super fun. The app, which the automaker's 2012 campaign, "It's not the miles, it's how you live them," adds "smiles" to any drive you take in your VW -- or any other car. You can trade punches with other VWs you pass on your trip, upl
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