Marketers are pulling back on influencer campaigns—and promoting user-generated content from ‘real’ people. The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies are increasingly allocating social media budgets toward user-generated content (UGC) from sm
The special sauce behind Google’s breakout hardware products is its one-year-old Design Lab. We’re the first publication to go inside. The two-story entrance to Google’s Design Lab serves as both a gathering spot for the building’s 150 or so employees and a library. [Photo: Cody Pickens] There’s a building on Google’s Mountain View, California, campus that’s off-limits to most of the company’s own
Work LifeThe 5 key software metrics top leaders can no longer ignore
Using a DIY management strategy pulled from the open-source world, GitHub has built a product that coders everywhere love. But can it actually work anywhere else? Imagine you could run a company on autopilot: no tier of “managers,” just people creating value by doing what they love and letting the rest fall into place. How much money would you save by eliminating all that bureaucracy? How much fas
Most Innovative Companies 2013 The folks at Nike were not happy with Fast Company at this time last year. After appearing on our Most Innovative Companies ranking for four years, they weren't included. Neither were several other perennials, including GE and Disney. It's not that these businesses suddenly lost their mojo. But in a climate where the velocity of change is accelerating, these companie
Uniqlo is gaining on Zara, H&M, and Gap as the world’s king of casual clothing. But can Tadashi Yanai ride toasty, dry underwear to $50 billion in revenue by 2020? Uniqlo founder Yanai uses design and technology to improve upon classic American sportswear–and now he wants to sell it back to Americans. | Photo by Kareem Black On a drizzly Wednesday afternoon in Tokyo, Tadashi Yanai is hunting for h
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