「これまではミリ波レーダや超音波センサ(ソナー)を主軸に考えていたが、安全技術はカメラを中心に開発するようになりつつある」――。日産自動車で技術開発を統括する豊増俊一氏(同社 執行役員 電子技術開発本部 EV技術開発本部担当)は、2011年10月に開催した「先進技術説明会&試乗会 2011」でこう語った。同社は従来、ミリ波レーダやソナーをベースに安全を高める技術の開発に注力してきた。だが、最近
By Bruce Sterling October 27, 2011 | 5:48 pm | Categories: Augmented Reality *Event security may seem an unlikely AR application, but CrowdOptic has technical standards all its own. Check out this new press release, which is pretty much Californian all the way. CrowdOptic Raises Funding to Expand Security Features of Analytics Platform for Live Events San Francisco - October 26, 2011 - CrowdO
Flow uses both barcode and image recognition to continuously recognize tens of millions of products in a live camera view, with seamless transition between product packaging and barcodes. Users point to an item and Flow overlays pricing, availability, reviews, media content and other information directly over the item in view. With Flow, customers can identify books, DVDs, CDs, video games, or mil
Total Immersion, the global leader and pioneer in augmented reality (AR), today released a new version of D'Fusion® Studio, an evolution in AR technology. Free to download, D'Fusion Studio 3.2 empowers developers of all stripes to create a new breed of rich cross-platform games and applications that leverage Total Immersion's groundbreaking AR technology. Drawing on eleven years of market leaders
We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
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