Pepsi Raw goes offline with UK Twitter campaign
LONDON - Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw, asking consumers to log-on to the microblogging website and share their thoughts on the soda in 140 characters or less. The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK. Created by digital agency GraphicoDMG, the strategy is aimed at increasing
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Brands on Twitter: Coke, Pepsi Make Nice With Each Other | DigitalNext - Ad Age
