Inc. Magazine’s “Break Out Companies of 2010” provided the perfect look back at some of the color trends in business last year. Here we break down each company’s logo and web design into palettes that capture their overall color identity. Overwhelmingly, the colors these companies use are Red, Blue or a combination of Blue & Green. Many more factors than simply color drive the success of these com
The green, orange, red and white color palette of 7-Eleven dominates the convenience store market everywhere in the world. It is the world’s largest operator, franchisor and licensor of convenience stores with more than 39,000 outlets (even more than McDonald’s). While it’s presumably convenience, not color, that plays the biggest role in attracting customers to these shops, in a market as saturat
Unevolved Brands is “A progressive study on brand & logo simplification by Graham Smith – ImJustCreative.” Graham strips some of the most recognizable brands in the world (and web) down to their simplest form leaving us with a new perspective on color’s place in identity design. Some takeaways from this study: color and the positioning of elements makes all the difference when it comes to creating
When it comes to coffee shops, cafes and espresso bars the focus–as it should be–is usually placed on the quality of the beans and the craft of the baristas, but there are instances when coffee takes second seat to atmosphere: when having a meeting; when you’re unfamiliar with a city and just searching for a cup. In a saturated market like coffee, where most cities have more coffee shops than Star
Warning! : The colors below may cause sweating, irritation to the eyes & mouth, the forming of sad, scared, awkward looking facial expressions, and the gratuitous exhibition of machismo. Be careful not to touch your eyes or your …er…more sensitive areas after handling. Now, the hottest colors in the world. Chili Peppers The spicy heat of peppers is measured in Scoville Heat Units. This scale measu
Color is a major part of any brand’s identity. Here we’re taking a look at some of the most recognizable color identities in the world, as well as some groups and forums on COLOURlovers that could be valuable for anyone who is working to give their brand a little more color. In the Community With a new business channel, forum discussions & games, and a number of groups dedicated to the topic, ther
Inspiring palettes from these original wallpapers from the fifties, sixties and seventies. You can see the complete collection and purchase the wallpaper over at 5qm.ed. David Sommers has been loving color as COLOURlovers' Blog Editor-in-Chief for the past two years. When he's not neck deep in a rainbow he's loving other things with The Post Family (http://thepostfamily.com/), a Chicago-based art
We’re starting out our dedicated web channel covering the latest in color and design trends from around the web, along with the general “colorfulness” of the ever-evolving internet culture, with a little color love across the entire spectrum. Here is a roundup of great examples of website color compositions in pink, red, orange, yellow, green, blue, purple, colorful, brown & grey. To create an ins
Snow White Snow, the white stuff, without it there’d be no white christmas, or white blanket, but why do a few clear (translucent) ice crystals bunched together look white at all? We all know the basics of visual color perception; light frequencies travel around and run into things causing them to be absorbed, scattered, or pass right through. The outcome: the frequencies left over make it back t
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