REBRAND: Yoshinoya 2.0 |May 13th, 2013 – Designers Four Lau and Sam Sum, founders of Hong Kong based creative firm AS Design Service Limited, are branding and re-branding gurus. When the duo were asked to assist in a massive tweak of Yoshinoya‘s brand, the long-standing fast food restaurant classic, they found a way to modernize the aesthetics and make each space distinctively unique. The team at Yoshinoya believes that
