How Google sets goals: OKRs | Google Ventures
On the day Google’s acquisition of FeedBurner closed in 2007, it was also the first day of a new quarter at Google. My new manager at Google asked me to draft my OKRs for him to review. I had no idea what he was talking about. I’ve now gone through the process of setting my Objectives and Key Results (OKRs) 24 times, and each time I marvel at what an effective mechanism they are for focusing my ef
GV Guide to Design Critique
Critiques are one of the most important ingredients to great design, but far too often designers leave critiques secretly feeling scattered, frustrated, and disempowered. Even when everyone is well-meaning, there are many subtle ways a critique can go off the rails and hurt your design process. Thankfully, with a bit of thoughtfulness and care, any company can craft a culture of productive, passio
How to choose the right UX metrics for your product
When designing for the web, you can analyze usage data for your product and compare different interfaces in A/B tests. This is sometimes called “data-driven design”, but I prefer to think of it as data-informed design — the designer is still driving, not the data. To make this work in practice it’s important to use the right metrics. Basic traffic metrics (like overall page views or number of uniq
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