“A SAMURAI would never write software!” barked a senior executive at one of Japan's biggest electronics firms, as drinks flowed at a dinner party. His view is widely held in Japan. Monozukuri (making things) is macho. From sword-forging in feudal times to machines and microchips today, real men toil tirelessly to make things you can see. Services are for sissies. But like the traditional samurai h