Did the Chevrolet Nova Fail to Sell in Spanish-Speaking Countries?
It's the classic cautionary tale about the pitfalls of doing business in foreign countries that can be found in hundreds (if not thousands) of books about marketing: General Motors introduced their Chevrolet Nova model of automobile into a Spanish-speaking market, then scratched their heads in puzzlement when it sold poorly. GM executives were baffled until someone finally pointed out to them that
Blood, sweat and kanji: The hurdles and rewards of localizing niche Japanese games
Share All sharing options for: Blood, sweat and kanji: The hurdles and rewards of localizing niche Japanese games Japanese games were hard to ignore at E3 this year. Japanese role-playing games dominated the PlayStation Vita bar at Sony's booth, with titles like Valhalla Knights, Dragon's Crown and Ys: Memories of Celceta taking up nearly half the rows of demo units. The words Dark Souls 2 seemed
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