By Jennifer Preston March 15, 2011 1:06 pm March 15, 2011 1:06 pm AUSTIN, Tex. — Takahito Iguchi zipped through his presentation on Japan’s mobile social scene here on Monday until he got to his last slide: SAVE JAPAN. Gree, a social networks in Japan, set up a way for users to buy virtual goods to donate money to earthquake victims. Then his voice broke with emotion as he asked members of the aud
1) Japan has a mature mobile phone market with over 89% penetration and growth of 4% year-over-year. Mobile phones are the most popular communications device surpassing PCs and landlines. 2) Mobile social networking is growing in popularity in Japan, with the top 3 networks being mixi, mobage town, and Gree. These networks focus on gaming, communications, and avatars/virtual worlds respectively to
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