The Network Effects Manual: 16 Different Network Effects (and counting)Twitter. Amazon. Apple. Meta. Uber. Salesforce. Tesla. These are some of the most impactful and significant companies in the world. Each one is very different in a lot of ways, but there’s a single property that defines them all and lies behind their success: Network effects. Network effects are the #1 way to create defensibility in the digital world. Companies with the strongest types of network
