Friending the Elderly in Japan
In 1997 Shinji Yamasaki was advising European private banks seeking a foothold in Japan when two facts struck him: Older Japanese were wealthy, and nobody knew how to market to them. Within three years he'd quit his job at Bain & Company to create Senior Communication, a consulting group that runs Japan's largest social networking site for seniors. Today Seniorcom.jp has more than 300,000 members,
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