Today, we’re sharing the latest on the Privacy Sandbox initiative including a timeline for Chrome’s plan to phase out support for third-party cookies. While there’s considerable progress with this initiative, it's become clear that more time is needed across the ecosystem to get this right. The Privacy Sandbox initiative aims to create web technologies that both protect people’s privacy online and
To measure the effectiveness of digital campaigns and understand the customer journey, businesses often work with a variety of technology partners. Doing so typically requires businesses to add JavaScript code written by these partners, also known as third-party tags, directly to their websites. But when too many tags load on a site, it can negatively affect the customer experience--and conversion
At its heart, AI is computer programming that learns and adapts. It can’t solve every problem, but its potential to improve our lives is profound. At Google, we use AI to make products more useful—from email that’s spam-free and easier to compose, to a digital assistant you can speak to naturally, to photos that pop the fun stuff out for you to enjoy. Beyond our products, we’re using AI to help pe
Adobe Flash Player played a pivotal role in the adoption of video, gaming and animation on the web. Today, sites typically use technologies like HTML5, giving you improved security, reduced power consumption and faster page load times. Going forward, Chrome will de-emphasize Flash in favor of HTML5. Here’s what that means for you. Today, more than 90% of Flash on the web loads behind the scenes to
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