Jonathan Ive interview: simplicity isn't simple"Design is a word that's come to mean so much that it's also a word that has come to mean nothing. We don't really talk about design, we talk about developing ideas and making products," says Jonathan Ive, the London-born head of design for Apple. The iMac, which he designed in 1998, revolutionised Apple, which was close to bankruptcy at the time. The iPod, in 2001, went even further and transform
