The deeper meaning behind Japan’s unique UX design culture
I can’t believe I am writing this, but… as UX designers, we must understand the users. Shocker! However, is this enough when we design international products? Perhaps not. I believe only interviewing users doesn’t give you a full understanding. You get an idea of the user’s behaviour but not the causes of these very behaviours. Multicultural UX design is complex. To get a profound comprehension of
UX heuristics for the automotive industry
It’s quite complicated to find material and articles online about UX in automotive. While there is an overwhelming amount of information on UX for mobile and desktop devices, getting insights on HMI (Human Machine Interaction) principles seems to be much harder. Why? My answer is that it’s probably because it’s a niche discipline, compared to designing for handheld devices and computers, plus scre
The ultimate guide to proper use of animation in UX
Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about animation, but I haven’t come across any article where all rules concerni
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