PayForIt, Google's Gpay suggest mobile e-commerce is hot Two recent activities — the start of PayForIt in the U.K. and Google’s patent application for Gpay — suggest that mobile e-commerce is hot again. The promise of paying for goods and services with a cell phone, both online and in the real world, has been around for years, especially in Japan and South Korea. But the cell-phone-as-a-digital-wa