Introducing iPhone Nano & ShuffleApple’s iPhone proves again that user experience is brand experience. But I’m still unsure if I really want one; they’re kind of too big and too complicated for an old man like me. Mental Model of a Mobile Phone The iPhone is a geek’s dream, a tech miracle, a multi purpose wonder. Yet, what is it exactly? A cellphone, an iPod, a computer? If you create tools with too many different functions, they
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