Search-based keyword tool
KeywordTerms on which you are not currently running your ads, but are highly related to your site.Monthly searchesThe average amount of traffic a search term receives each month on Google.com (and other Google earch properties, such as google.co.uk).CompetitionHow competitive ad placement is for a particular keyword.Sugg. (Suggested) bidEstimated bid amount that may place your ad in the top three
Google Ad Planner
Ad Planner has been replaced with Google Display Planner. Display Planner includes nearly all the features you used in Ad Planner. It also integrates the Contextual Targeting Tool and the Placement Tool. Plus, it's built right into AdWords, so you can directly modify your campaigns. Next steps Try out Display Planner Learn about Display Planner
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