http://arxiv.org/pdf/1305.3011.pdf
Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising Kuang-Chih Lee klee@turn.com Turn Inc Ali Jalali ajalali@turn.com Turn Inc Ali Dasdan adasdan@turn.com Turn Inc May 15, 2013 Abstract Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges. A decision has to be made for advertisers to
Putting Apache Kafka To Use: A Practical Guide to Building an Event Streaming Platform (Part 2) | Confluent
This is the second part of our guide on streaming data and Apache Kafka. In part one I talked about the uses for real-time data streams and explained the concept of an event streaming platform. The remainder of this guide will contain specific advice on how to go about building an event streaming platform in your organization. This advice is drawn from our experience building and implementing Kafk
Real-time Bidding for Online Advertising: Measurement and Analysis
Real-time Bidding for Online Advertising: Measurement and Analysis Shuai Yuan, Jun Wang, Xiaoxue Zhao Department of Computer Science, University College London {s.yuan, j.wang, x.zhao}@cs.ucl.ac.uk ABSTRACT The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online ad- vertising. Instead of bulking buying and inventory-centric buying, RTB mimics s
Auction_Encyclopedia typeset
Auction Algorithms Dimitri P. Bertsekas bertsekas@lids.mit.edu Laboratory for Information and Decision Systems Massachusetts Institute of Technology Cambridge, MA 02139, USA The auction algorithm is an intuitive method for solving the classical assignment problem. It outperforms substantially its main competitors for important types of problems, both in theory and in practice, and is also naturall
アドファイブDSP/RTBのアーキテクチャ
Statistics Likes 3 Downloads 5 Comments 0 Embed Views 0 Views on SlideShare 75 Total Views 75 アドファイブDSP/RTBのアーキテクチャ Presentation Transcript アドファイブDSP/RTBのアーキテクチャアドファイブ（株） 代表 礒部 正幸第26回 データマイニング+Web@東京 発表資料 （2013/05/18 ニフティ） RTBの概要• RTBとは– ディスプレイ広告を１インプレッション毎にオークションによって買い付ける仕組み– メディア側（SSP・アドエクスチェンジ）がオークションを開催（リクエスト発行）し、広告主側（DSP）が入札と落札時の広告配信を行うSSP /AdEXDSPRTBプロトコル②リクエスト（オークション情報）③レスポンス（入札情報）・RTBプロトコル
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https://dl.acm.org/citation.cfm?id=2501980
How does one go about building an RTB bidder?
