A term that is easy to find but hard to define – and goes a long way in any type of situation. There are some languages where deploying one tiny little phrase unlocks doors. It’s a phrase that “makes Japan go around,” according to Shihoko Goto, senior associate at the Woodrow Wilson Center, a US think tank, referring to a commonplace (yet ambiguous) Japanese phrase: ‘yoroshiku onegaishimasu’. It’s